On this page you can download our brand guide, design assets and colouring-in sheets to help you to promote your event and show your support.
Design Assets
Brand Guide
Our Brand Guide provides information on how you can support Armed Forces Day and Reserves Day through the use of logos, posters, imagery and more. The 2025 Brand Guide will be released shortly, please see the link below for the 2024 Guide and the type of branding that will be available for 2025.
Download it here: Armed Forces Day 2024 Brand Guide
For enquires relating to Armed Forces Day branding and logos, please email: DDC-PR-EVENTS@mod.gov.uk
Logos
The following files are provided as PNGs. If you would like to access the eps. file format, please email ddc-pr-events@mod.gov.uk.
Logo with date
- English – Armed Forces Day; Reserves Day
- Welsh – Armed Forces Day; Reserves Day
- Welsh – date in white – Armed Forces Day; Reserves Day
- English and Welsh – Armed Forces Day; Reserves Day
- English and Welsh – date in white – Armed Forces Day; Reserves Day
Logo with strapline
- English – Armed Forces Day; Reserves Day
- English – strapline in white – Armed Forces Day; Reserves Day
- Welsh – Armed Forces Day; Reserves Day
- Welsh – strapline in white – Armed Forces Day; Reserves Day
- English and Welsh – Armed Forces Day; Reserves Day
- English and Welsh – strapline in white – Armed Forces Day; Reserves Day
Flags
We do not supply flags, however you are welcome to use our logos to commission flags and merchandise from your preferred supplier.
Officially licensed products and memorabilia for the UK Armed Forces can also be ordered from any of the suppliers listed here.
Swatches
View our Primary and Secondary Colour Systems and understand how to use them alongside each other by reading this guide.
Fonts
The official font of Armed Forces Day is Myriad Pro, for use in headings, sub-headings and body text. Alternatively, if you do not have this font, please use Arial.
Wave graphic
Video end cards
Armed Forces Day
Horizontal (mp4)
Vertical (mp4)
Square (mp4)
Reserves Day
Horizontal (mp4)
Vertical (mp4)
Square (mp4)
Colouring-in sheets
Do you have any budding artists in your family or community who would like to show their support? Why not print off one of our colouring-in sheets and display it in your window? You could even post a photo of your masterpieces onto Facebook or Twitter and tag the Armed Forces Day accounts.
Armed Forces Day colouring-in sheet (jpg)
Armed Forces Day colouring-in sheet – Welsh (jpg)
Reserves Day colouring-in sheet (jpg)
Reserves Day colouring-in sheet – Welsh (jpg)
This year, why not print out and prepare some bunting to hang in your home or outside your front door to show your support? All you need to do is print it off, cut out the triangles and attach to some string or ribbon! For those who like a challenge, there are also some black and white versions which you can print off and colour in. Enjoy!
Material made available on this site is subject to Crown copyright protection under the terms of the Open Government Licence unless otherwise indicated.
For more information please see our copyright page.