29 June 2024

Armed Forces Day

Branding and logos

On this page you can download our brand guide, design assets and colouring-in sheets to help you to promote your event and show your support.

Design Assets

Brand Guide 

Our Brand Guide provides information on how you can support Armed Forces Day and Reserves Day through the use of logos, posters, imagery and more.

Download it here: Armed Forces Day 2024 Brand Guide


The following files are provided as PNGs. If you would like to access the eps. file format, please email ddc-pr-events@mod.gov.uk.


Logo with date 


Logo with strapline 


We do not supply flags, however you are welcome to use our logos to commission flags and merchandise from your preferred supplier.

Officially licensed products and memorabilia for the UK Armed Forces can also be ordered from any of the suppliers listed here.


View our Primary and Secondary Colour Systems and understand how to use them alongside each other by reading this guide.


The official font of Armed Forces Day is Myriad Pro, for use in headings, sub-headings and body text. Alternatively, if you do not have this font, please use Arial.

Wave graphic

Wave graphic (png)

Video end cards 

Armed Forces Day
Horizontal (mp4)
Vertical (mp4)
Square (mp4)

Welsh (mp4)

Reserves Day
Horizontal (mp4)
Vertical (mp4)
Square (mp4)

Welsh (mp4)

Colouring-in sheets

Do you have any budding artists in your family or community who would like to show their support? Why not print off one of our colouring-in sheets and display it in your window? You could even post a photo of your masterpieces onto Facebook or Twitter and tag the Armed Forces Day accounts.

Armed Forces Day colouring-in sheet (jpg)
Armed Forces Day colouring-in sheet – Welsh (jpg)
Reserves Day colouring-in sheet (jpg)
Reserves Day colouring-in sheet – Welsh (jpg)

Material made available on this site is subject to Crown copyright protection under the terms of the Open Government Licence unless otherwise indicated.

For more information please see our copyright page.